For Immediate Release
Ontario Flower Growers Sprouts New Consumer Brand
MISSISSAUGA - March 28, 2008 - Ontario Flower Growers Co-operative Ltd. (OFG) today announced the introduction of its new, fresh-cut flower brand, “Ontario Flowers”. The brand represents the highest standards of freshness and quality available to Ontario consumers.
The Ontario Flowers brand designation was developed to help consumers identify the best possible flower products available and grown in Ontario. Jouke Sypkes, General Manager of Ontario Flower Growers comments, “the new brand communicates our commitment to deliver only the freshest quality flower products to our retail partners and consumers”.
Consumers can identify the Ontario Flowers brand by its colourful, green and yellow logo depicting the image of a flower. The brand is supported by the tagline, “Always In Season”, communicating the year-round availability of fresh-cut, Ontario Flowers brand flowers and the appropriateness of their purchase for every day and every occasion. The logo and tagline represent the essence of the brand and the quality, and freshness for which it stands. The brand will initially be launched through Loblaws stores across the province.
To support the Ontario Flowers brand launch, an Ontario Flowers website at www.ontarioflowers.com will provide consumers with information about Ontario Flowers’ standards of quality, as well as the latest trends in floral arranging, tips for entertaining and decorating the home, instruction for flower care, special offers, contests and much more.
All flowers that carry the Ontario Flowers brand are subject to quality control standards that guarantee flowers are fresher and last longer. Each Ontario Flowers product is quality checked to ensure:
- Fresh Product: maximum 48 hours from harvest to retailer
- Post Harvest Procedures: advanced cut flower treatment to prolong freshness
- Climate Controlled Storage/Shipment: ideal conditions for flowers throughout the shipping process
- Quality Control: any product that exceeds expiry date is removed from stock
- Consumer Guarantee: quality and freshness satisfaction guarantee
In conjunction with the launch of the website, an “Always In Season" contest began today. All qualifying entries will be automatically entered into a draw to win one of five Flowerstyle: the FTD Guide to Flowers in Your Home books by Pat Ross, or one of ten Easy Flowers books by Jane Durbridge and Antonia Swinson. To enter the contest, consumers can buy cut flowers from retail stores across Ontario or enter online. To find out more about the contest, eligibility or contest rules, or about the Ontario Flowers brand, consumers can visit www.ontarioflowers.com.
About Ontario Flower Growers
Ontario Flower Growers Co-operative Ltd. (OFG) is the preferred choice for wholesale flowers among flower traders and flower lovers in Ontario. OFG was established in October 1972, and today comprises a community of over 100 greenhouses and field flower growers situated throughout the province of Ontario. The Cooperative’s main distribution channel is through a daily wholesale flower auction operating from its Mississauga location. The auctions operate on a "Dutch" model or declining price format, using a clock with a counter clockwise moving clock hand.
For more information, please visit www.ontarioflowergrowers.ca or contact:
Jouke Sypkes
General Manager
Ontario Flower Growers Co-Operative Ltd.
910 Midway Boulevard
Mississauga, Ontario
L5T 1T9
(905) 565-5058
1 (800) 746-4634
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